Analytics Is The Language Of Marketing 

How do you objectively quantify the success or failure of a brand’s marketing strategy? Exactly, there is a set of numerical indicators that succinctly paint a picture of the strength of any marketing campaign. Those indicators are known as analytics.

 

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Revolutionizing Digital and Predictive Analytics

If digital marketing were a human being, analytics would be the brain. It makes sense all of the seemingly disjointed puzzle pieces and helps the strategists figure out where to improve upon and where to double down on.

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It is the process of gathering and analyzing digital data consolidated from a multitude of sources. The data gives analysts insights on how customers and users are interacting with ads, social media posts, videos, etc. It involves the collation and analysis of both quantitative and qualitative data. It wholly tells you how users are behaving concerning your brand.

 

Predictive analytics is a slightly different concept. By nature, it involves the same process as regular analytics, but with a different end goal in mind. Instead of focusing on the now, it seeks to predict and forecast future events – these could be demand, consumer interaction, future Returns On Investment (ROI) on promotional content, etc. Predictive analysis utilizes big data to inform strategies and execute tactics.

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We Use The Numbers For Your Benefit

At Cosmark Media, we are a data-driven company that takes advantage of modern techniques and technologies to add value to our clients. Digital and predictive analytics are at the forefront of all of our marketing and PR efforts. We believe that when read well, the number do not lie – and that we owe you the benefits of harnessing your brand’s insights to craft the best possible digital marketing strategies. 

 

 

 

Contact us!

Reach out to us today via Email or WhatsApp and let us usher your brand into the new age!