Integrated Marketing Communications (IMC) is a cornerstone approach in the modern field of brand promotion. In its simplest form, it involves synchronising a brand’s message across all media and platforms so that the customers receive cohesive information. It allows all of a brand’s preferred media to complement each other, achieving a consolidated brand perception in the minds of its target market.

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There Is No Such Thing as “General Audience”

The very idea is a myth. It is always advisable to communicate a brand’s message to a specific group in order for resources to be effectively utilized. We also incorporate practices such as segmentation of specific audience into groups (based on a common characteristic). This further helps create an idea of those most likely to buy/subscribe to your product/brand.

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Adding a Touch of Class
 

Our approach to IMC management is a product of years of collective experience, aptitude, and dedication to the craft. We employ a multi-layer approach to handling every client’s project. With every project, we:

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• Carry out an intensive analysis: Generally, this first step helps us evaluate the overall strengths and weaknesses of a brand, as well as the various threats and external opportunities that can affect the brand.

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• Assessing budgets and general resources: Here we analyze, based on existing client budgets to figure out what tools and platforms are best for a project.

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• Determining objectives for marketing communication: As with most other endeavours, we define a set of goals to be accomplished at certain points during the duration of the project. We also measure the progress of each goal, fine-tuning every aspect that falls short of expectations.

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• Consolidating Strategies: This is the tricky part. Certain tactics that work for one brand may  not work for another. Based on the initial analysis, a strategy is devised for the brand, taking its unique qualities, strengths, and weaknesses into account.

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Leave The Technical Stuff To US!
We handle your IMC management so you don’t have to. Contact us today via our email/WhatsApp
or our web form to find out how we can help you.