Difficult as it is to admit, people just don’t like to read as much as they used to. The proliferation of mobile devices coupled with the extreme accessibility of the internet has made it such that our lives have become quicker, our attention spans shorter, and videos have become the preferred means of consuming information.

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Statistically, people prefer to watch videos on a particular thing than reading articles. As videos are more interactive and pleasing to the visual senses, it has become easier to engage people through them. This has, in turn, led to a boom in demand by big brands for exponentially more content in a bid to maintain brand engagement – and it works!

 

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Viral Video Content Sells Brands

Ever since video sharing platforms like YouTube and Instagram hit the scenes, the popularity of video sharing has skyrocketed. Brands of all kinds have since fallen over themselves to grab a piece of the video content pie. Concurrently, video-making technologies and techniques have evolved in leaps and bounds, beautifully complementing the robust platforms on which they live.

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Brands that can make viral content enjoy a substantial advantage over those that do not manage it. Viral videos are organic and because they do not overtly sell the viewer on anything, they have the ability to engage and convert with little effort.

 

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Helping Your Brand Get In On The Action!

As previously stated, brands are shifting their strategies to prominently include video content – and you should too.

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At Cosmark, we utilize cutting-edge video recording, editing, and post-processing technologies to make sure that your videos stand out. We thoroughly craft everything from initial conceptualization to finishing touches, with things like scripting in between. We maintain a thorough approach to our work, making sure that your content aptly represents your brand, is entertaining, and informative to your viewers.

 

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Looking To Move Your Video Content Strategy To Fifth Gear? Contact us Today!

We are always available. Reach out to us today via Email or WhatsApp and let us show you what we can do!