Ensuring

THE BEST INTEREST OF CONSTITUENTS

at the core of each campaign Strategy!

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Politics can be a tricky minefield

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In this day and age, with so many communication and information media, politicians and other elected officials are faced with the uphill task of communicating their message succinctly across all platforms. Because these days messages have the tendency to get misconstrued or lost in translation, communicating in a clear and concise manner has become a hands-on job – one that we pride ourselves on.

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Communication is key to winning elections

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Perhaps more than any other occupation, the message of a politician is his worth. Gone are the days where firepower and material things constituted the bulk of a leader’s power. These days, a politician’s message constitutes the worth of their brand. It serves the purpose of both winning over a supporter base and maintaining it (by reinforcing shared objectives & principles).

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If the message is wrong, it will not resonate with the intended target base and subsequently, drastically reduces the chance of success. So many things go into constructing an effective communication strategy especially with regards to elections. We, however, are battle-hardened professionals that understand what it takes to carry your brand through an election cycle.

 

What we do for you

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We are a pedigreed public relations, brand management, and marketing company that specialize in helping political candidates, parties, and officials seeking re-election reach their goals with regards to exposure and public engagement. If you have a message or want to be perceived in a certain way by your target demographic, it is our job to get you there.

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We are thorough in our analysis of your campaign strategy and go through every variable (both obvious and extraneous) and determine the best strategy that will guarantee victory. We refine each message to achieve maximum resonation with your support base, leveraging tactics like viral social media content, targeted adverts, and audio/visual media to this end. Suffice to say, we will help you win!

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How we do it

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We implement a multifaceted approach to political brand management. This approach consists of an agglomeration of different strategies that when combined, result in maximum effectiveness. They include target group profiling, competitive analysis, campaign strategy development and execution, continuous social media management, and Online Reputation Management Services (ORM).

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With regards to synergy, we carry out processes (including strategy, monitoring, control, and evaluation) with the goal of unifying both the traditional and digital marketing efforts towards a common goal. This is essential for guaranteeing optimal performance and investment returns.

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Social media is a powerful tool for building audience engagement. We leverage the different platforms and use them to build a community around your message and engage your audience. We see a gap in the use of social media by political candidates, which represents a missed opportunity for brand exposure. There is a vast wealth of opportunities to optimize existing marketing and branding efforts to leverage the social components and attract additional prospects, followers, and voters.

 

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Contact us!

So, you’ve heard the talk and now, it’s time for action. If you want to take your campaign to the next level, contact us today via email or using the form on our website. We pride ourselves on our prompt response times and immediate feedback through company representatives. Get your campaign on track today!