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There is absolutely no crime in adopting well-known digital marketing strategies. However, in the case of hyper-competitive niches like digital products, conventional strategies, and schedules just won’t cut it in this day and age. You need a more expedient, precise method of advertising – you need programmatic advertising.

 

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What Is Programmatic Advertising?

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Granted, the name sounds easy enough to read, but the actual meaning behind the practice is anything but simple. It is the use of AI and other related technologies to purchase digital advertising, mitigating human middlemen. These ads are bought in real-time and unlike conventional methods, do not have a set price – they are instead bought at virtual auctions.

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It might sound unnecessarily difficult and restrictive, but it is the opposite. Programmatic advertising is one of the most efficient forms of digital advertising. This method allows ads to be shown only to people that fit certain criteria. And also, because the ads are only bought the very moment the user visits the target site, brands are sure to only pay for advertisements that end up being seen by target users.

 

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We Simplify The Process For You

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We just harped on about the definition and applications of programmatic advertising but the truth is, you don’t need to know all of that. 

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At Cosmark, we take on the responsibility of expertise so you don’t have to. Whether through Real-Time Bidding (RTB), Programmatic Direct, or Private Exchange Buying, we craft your programmatic advertising strategy in such a way that it fits your brand perfectly. We analyze your brand identity and message and gain cues therein that will further inform the programmatic advertising drive.

 

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Let Us Help!

Looking to add programmatic advertising to your campaigns? Contact us today via our Email/WhatsApp handles. A representative is always on call to respond to your inquiries.